Youtube for Business Online Video Marketing for any business

 

Praise for YouTube for Business, Second Edition

“Mike Miller provides an excellent guidebook for utilizing the tremendous flexibility of YouTube as a powerful business-building tool. This idea-packed book provides step-by-step instructions for growing any business, through the marketing and promotional benefits of video production and sharing.” Wayne Hurlbert—Blog Business World and host of Blog Business Success Radio “Social media arguably has made the possibility of brand awareness easier.

However, within that simplicity lies a complexity for business…How can we make sense of and how do we make the most of this new marketing approach? That is what I loved about this book—it not only explains the why but most importantly the how…brilliantly written, a must-read book for business people who want to really understand the power of YouTube.” Anna Farmery, Managing Director—The Engaging Brand “YouTube for Business is chock-full of great ideas and examples for marketing your business with video. Whether you are brand new to using YouTube and need some help with ideas for your first video or you’ve already got a few videos under your belt but want to up your technical production game, YouTube for Business is definitely worth the read. Engaging, easy-to understand, authoritative.” Kate Trgovac Kate Trgovac, Co-founder—LintBucket Media “YouTube for Business is another well written, informative book. On my show, I always refer to Michael’s books as wonderful desktop reference guides, filled with practical advice. They’re not filled with engineered techno talk.” John Iasiuolo, Host/Executive Producer “YouTube For Business: Online Video Marketing for Any Business, 2nd Edition is another example of why Michael Miller's book is considered The definitive book about YouTube! This latest edition is a must read book for any business owner wanting to implement a successful inbound video marketing campaign for their business, product or service! I highly recommend it!!” Rey Ybarra, Host/Producer of "The New Media Radio Hour"

YouTube  for Business

Online Video Marketing for Any Business

Introduction 

I: MARKETING YOUR BUSINESS ONLINE WITH YOUTUBE

1. How YouTube Can Help You Market Your Business

2. Developing Your YouTube Marketing Strategy

3. Creating Informative Videos

4. Creating Educational Videos

5. Creating Entertaining Videos

6. Incorporating YouTube Videos in Your Overall Web Marketing Mix

II: PRODUCING YOUR YOUTUBE VIDEOS

7. Understanding Audio/Video Technology

8. Shooting Webcam Videos

9. Shooting Semi-Pro Videos

10. Shooting Professional Videos

11. Editing and Enhancing Your Videos

12. Tips for Producing More Effective YouTube Videos

III: MANAGING YOUR YOUTUBE VIDEOS

13. Uploading Your Videos to YouTube

14. Annotating and Linking Your Videos

15. Managing Comments

16. Establishing Your YouTube Channel

17. Leveraging the YouTube Community

18. Incorporating YouTube Videos on Your Own Website

IV: PROMOTION AND MONETIZATION

19. Tracking Performance

20. Marketing Your YouTube Videos

21. Optimizing Your Videos for Search

22. Advertising Your YouTube Videos

23. Using Call-to-Action Overlays on Your Videos

24. Generating Revenues from Your YouTube Videos

25. Using YouTube for B2B Marketing

FREE DOWNLOAD THE SEO BOOK FOR YOUTUBE

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